
- 2 min
Constant Truths
Aside from viruses being super annoying the pandemic taught us two things: no one can predict the truths of the future and some truths...

- 3 min
Source of Truth
Some books that changed me. Amp It Up - Expectations, urgency, and focus naturally erode over time. Maintaining and elevating them is a...

- 3 min
Drivers and Passengers
On the road of life there are passengers and there are drivers. Drivers wanted. - Volkswagen There are two types of people: those who...

- 5 min
The Change That Changed Everything
Product value doesn’t guarantee product adoption. Not in B2B. We built a valuable product, sold it to excited customers, and watched the...

- 3 min
Think Big
“My name is Erez and I am building a 10 billion dollar company” How the hell do I say this sentence with conviction? I can lie about it....

- 4 min
Master Pianists and 10x Engineers
A master pianist doesn’t just play the piano. She is one with the piano. Years of intimate practice now allow her to use the piano as an...

- 3 min
Better by Default
Good defaults are a good way to do the right thing most of the time. Value by default. As a company grows and matures, we get sucked...

- 4 min
5 Thought Experiments to Fight Bias
No amount of experimentation can ever prove me right; a single experiment can prove me wrong. - Albert Einstein Thought experiments are...

- 4 min
Resisting The Shiny Object Syndrome
You can do anything, but not everything - David Allen Flow, or "being in the zone", is one of the best feelings in the world. No one can...

- 2 min
Replenish Your Motivation
It’s Monday morning. You had a great weekend, slept for 9 hours, and you’re completely drained. 5 days until you can have fun again seems...

- 7 min
Coming Up With a Successful Start Idea
We’ve spent 2 years brainstorming startup ideas and another 2 working on a bad one. All in all, It took us 4 years to find a successful...

- 8 min
The Dark Side of Startup Speed
No matter how great your startup is, moving too slowly is a sure way to lose. Moving fast is indeed incredibly important, except for when...

- 4 min
Why The Best Product Managers Delay Their Intuition
My wife and I are walking into a house showing. It takes me less than a minute to decide that it is the right house for us. We spend the...

- 6 min
Precision Hiring: Replace Bias With Accuracy
Believing that we are less biased than others is a common cognitive bias The day I looked my hiring bias in the eye still haunts me....

- 7 min
Designing Ultra Fast Engineering Teams
If you want to build a ship, don't drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the...

- 6 min
What a Prisoner of War Can Teach Us About Startups
The first reason I deplore the Reality Distortion Field – Steve Jobs' famous ability to seemingly bend reality by command – is that it...

- 8 min
The True Job of The Entrepreneur
What is the actual job of the entrepreneur? I asked 5 successful ones who mostly agreed that: The entrepreneur’s job is to make the...

- 8 min
Good Pivot Bad Pivot
It’s March 18th 2020. San Francisco is going under lockdown in a few hours. The last flight to Orange County has 3 passengers on it--I’m...

- 5 min
More on Radical Experimentation
This is the second part of my Radical Experimentation article which I encourage you to read first if you rudely haven’t. In this article...

- 7 min
Sustainable Decision Making
When it comes to decision making, deciding how to decide is the most decisive factor. Pick a decision that you need to make right now....