Guess It Until You Make It
First-time founders have one competitive advantage: they’re unsophisticated. It has been 3 long months of me trying to get my second...
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3 min read
Fixing The Unfixable
Founders believe that they can do the impossible. They wouldn't be founders otherwise. This cute belief doesn’t make impossible things...
2 min read
Endure or Quit? That is the Question
Tim Leatherman – the creator of the Leatherman multitool – endured for 7 long years before making his first $175 sale of a single...
5 min read
The Bizarre World of Startup Ideas
Stuff that most people get mostly wrong about startup ideas, brought to you in a bizarre Q&A format. What’s the #1 thing people get wrong...
5 min read
Respect the System to Change the System
Some startups do 100x times better than yours, yet their idea, execution, and people are remarkably average. Why is that? A big part of...
3 min read
Raise Your Head Before You’re Dead
“We waste years because we cannot waste hours.” – Shane Parrish Every founder of every startup that ever got anywhere is first and...
3 min read
Better by Default
Good defaults are a good way to do the right thing most of the time. Value by default. As a company grows and matures, we get sucked...
4 min read
5 Thought Experiments to Fight Bias
No amount of experimentation can ever prove me right; a single experiment can prove me wrong. - Albert Einstein Thought experiments are...
7 min read
Sustainable Decision Making
When it comes to decision making, deciding how to decide is the most decisive factor. Pick a decision that you need to make right now....
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