Psychology

The Shawarma Method

Dan Ariely changed the way I think by making behavior economics accessible to all. One day, I found Dan’s email online, crafted a...

Build the Scary Stuff First

Fear is a reaction. Courage is a decision. – Winston Churchill Every great product leader I have worked with is fearless. Whether it’s a...

Inside Facebook’s War Room

No one can guarantee success in war, but only deserve it. – Winston Churchill It’s a Monday during spring 2016. My team at Facebook walks...

Feel-Good Traps

How do the following statements make you feel? “This feature adds value.” “We are constantly improving.” “I am learning new things.” “Our...

Every Startup is a Little Bit Broken

Every startup in existence is broken in multiple ways. Anyone who tells you otherwise about their startup is either delusional, lying, or...

Think Big

“My name is Erez and I am building a 10 billion dollar company” How the hell do I say this sentence with conviction? I can lie about it....

5 Thought Experiments to Fight Bias

No amount of experimentation can ever prove me right; a single experiment can prove me wrong. - Albert Einstein Thought experiments are...

Resisting The Shiny Object Syndrome

You can do anything, but not everything - David Allen Flow, or "being in the zone", is one of the best feelings in the world. No one can...

Replenish Your Motivation

It’s Monday morning. You had a great weekend, slept for 9 hours, and you’re completely drained. 5 days until you can have fun again seems...

What a Prisoner of War Can Teach Us About Startups

The first reason I deplore the Reality Distortion Field – Steve Jobs' famous ability to seemingly bend reality by command – is that it...

How I Dealt With Intense Startup Anxiety

Your heart is pounding and your brain won’t shut up. Falling asleep is out of the question. What a horrible feeling. I distinctly...

Erez Druk